Fuller bust brand Tutti Rouge has relaunched its website with a new look and feel.

Responding to customer feedback, the label has created a more user-friendly platform complete with a new filter tab, allowing shoppers to easily find their desired bra style and size.

The new site also provides a tailor-made experience with its ‘Which Tutti are You?’ tab.

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Tutti Rouge packages its collection as a ‘lingerie drawer’, with a different style for every occasion.

Each bra is likened to a type of shoe. For example, Liliana is compared to a ballet pump, which “gets you to A to B in no time”, while Kitty is referred to as the kitten heel, an everyday style that “adds a little sass to your outfit”.