Breast cancer awareness charity CoppaFeel! has a new recruit to its #BraHijack campaign, shapewear brand Queen of the Crop.
Hijacking its August arrival to the shapewear scene, the QotC Covert shapewear range will feature breast-checking reminder swing tags on its five-piece collection.
Nzinga Graham-Smith, the brainchild behind Queen of the Crop said: “As women, we know just how important it is to look after our bodies, which is why we are proud to have teamed up with CoppaFeel!.
“The Covet range will feature a #BraHijack swing tag, designed to remind women to check their boobs regularly. Why? Be¬cause we have as much passion about making you look good on the outside as feeling good on the inside.”
Launched in October 2013 by breast cancer charity CoppaFeel!, BraHijack is an ongoing campaign to educate people on the importance of checking their breasts regularly and knowing the signs and symptoms of breast cancer.
Large-cup British brand Curvy Kate and online retailer Very.co.uk were the first companies to sign up to BraHijack, before Gossard, Panache, Lepel, Tutti Rouge and ASOS followed suit.