New Seafolly campaign follows sports luxe trend

Australian swimwear brand Seafolly has launched its Summer 2015 campaign starring supermodel Gigi Hadid.

New campaign images, taken by renowned fashion photographer Enrique Badulescu and released this week, capture the brand’s latest collection of sports luxe-inspired designs.

Seafolly CEO Antony Halas said he is “delighted” to continue the brand’s 2015 campaign partnership with Hadid, who became the face of Seafolly in February.

Story continues below

“She epitomises the very essence of the global SEAFOLLY girl who loves the freedom of choice our collection gives to her lifestyle,” he added.

Seafolly delves into the trend of sport luxe this season with its Coast-to-Coast story, featuring textured horizontal and chevron striped fabric.

Block Party, further channels Seafolly’s sports-luxe inspired trend, designed with bold contrast banding in black and white or tangelo.

The Goddess collection features luxurious, fine gauge microfiber that is softly structured in clean panels and pleats, while romantic blooms are the main feature of the vintage-inspired Cabana Rose Collection.



Related posts