New platform aims to unearth lingerie talent

Peach Trail aims to showcase high-end, erotic lingerie as well as swimwear and nightwear.

A new website promising to showcase some of the best emerging erotic lingerie design talent is officially launching in the UK this month.

Peach-trail.com presents an opportunity for up and coming designers to reach out directly to lingerie lovers and aims to showcase high-end, erotic lingerie as well as swimwear and nightwear.

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Launch brands include London-based luxury brand Edge O’Beyond, which offers high quality seductive lingerie and jewellery, and emerging brand Le Pettit Trou, a new name quickly becoming associated with stunning, subtle and provocative attire.

With a raft of other exciting new names on the horizon, founders Katie Atkinson, an experienced designer and trend forecaster, and her cousin Chris Atkinson, an accountant whose expertise will drive the site’s commercial model forward, are confident the site will become a quick success.

Katie said: “We know that lingerie has the power to make people feel amazing and confident and that’s why we’ve launched Peach-Trail.com, because we wanted to create a destination for up and coming brands and new designers, to bring new and inspiring ideas to the market. We want to offer a young and trend inspired audience something they can’t get on the high street, direct access to emerging talent and a chance to wear seductive lingerie that they can’t get anywhere else.”

Chris added that the company sees strong potential for working with some of the hugely talented designers coming into the industry. “We soft launched the site recently and have been blown away by the early interest. We are hand-picking the best new brands so that our customers can have access to the designs of tomorrow.”

As a unique extra, all purchases from Peach-Trail.com will be delivered and presented in black boxes and the pair are planning to launch their own-brand styles in the coming months.

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