New online retailer Violet’s Knickers went live today on www.violetsknickers.com.
The new website, founded by Catherine Coast stocks luxury lingerie, loungewear and daywear.
It offers a wide range of brands, including names such as Ayten Gasson, Beautiful Bottoms, Dirty Pretty Things, Ell & Cee, Fleur of England, Gilda & Pearl, Kriss Soonik, Made By Niki, Mint Siren, Nichole de Carle, Shell Belle, Sonata and Zinke.
The online retailer also plans to be the first UK stockist of a series of new international labels and to work with up and coming designers, showing their one off designs on the site.
‘Violet’s’ catchphrase reads: "Once you discover the delights that are in my wardrobe, I am sure you will want to keep looking, and keep coming back."