New online retailer Violet’s Knickers goes live

New online retailer Violet’s Knickers went live today on www.violetsknickers.com.

The new website, founded by Catherine Coast stocks luxury lingerie, loungewear and daywear.

It offers a wide range of brands, including names such as Ayten Gasson, Beautiful Bottoms, Dirty Pretty Things, Ell & Cee, Fleur of England, Gilda & Pearl, Kriss Soonik, Made By Niki, Mint Siren, Nichole de Carle, Shell Belle, Sonata and Zinke.

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The online retailer also plans to be the first UK stockist of a series of new international labels and to work with up and coming designers, showing their one off designs on the site.

‘Violet’s’ catchphrase reads: "Once you discover the delights that are in my wardrobe, I am sure you will want to keep looking, and keep coming back."

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