New online boutique Belle de Soir goes live

Belle de Soir, a new online boutique offering a range of lingerie and erotic products, has launched with the aim to “satisfy the romantic, seductive and playful wants of women”.

A year in the making, the website stocks brands such as Roza, Gracya, Bi Joux and Swan.

On announcing its launch, the online retailer said it has created a female-friendly website that helps consumers feel more relaxed when shopping for seductive lingerie, toys and fantasy fulfilling costumes.

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“Due to the design and layout of the website, there isn’t that seedy, taboo feeling that many competitor sites have,” Belle de Soir said.

The website uses clever coding with a filtering system, allowing customers to search by price, colour, size, material, purpose, quality and more.

Belle de Soir is also in the process of launching a blog in order to further break down the taboo of sex toys and bedroom shenanigans.

This will provide industry advice and allow customer interaction.
 

 

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