Belle de Soir, a new online boutique offering a range of lingerie and erotic products, has launched with the aim to “satisfy the romantic, seductive and playful wants of women”.
A year in the making, the website stocks brands such as Roza, Gracya, Bi Joux and Swan.
On announcing its launch, the online retailer said it has created a female-friendly website that helps consumers feel more relaxed when shopping for seductive lingerie, toys and fantasy fulfilling costumes.
“Due to the design and layout of the website, there isn’t that seedy, taboo feeling that many competitor sites have,” Belle de Soir said.
The website uses clever coding with a filtering system, allowing customers to search by price, colour, size, material, purpose, quality and more.
Belle de Soir is also in the process of launching a blog in order to further break down the taboo of sex toys and bedroom shenanigans.
This will provide industry advice and allow customer interaction.