The UK Lingerie Awards 2012 will see the introduction of a new nominations process for intimate apparel brands and retailers that want to be considered for the industry’s most prestigious awards.
A robust set of rules, advice and criteria will be published prior to the nominations going live, allowing entrants to plan the presentation of their key products and achievements to the panel of judges.
The nomination process will open on April 1 and run throughout the month. The final deadline for entries will be April 30.
There will also be a public vote in certain categories, with prizes of tickets to the gala UK Lingerie Awards dinner up for grabs to lingerie lovers who take part in the poll.
“In its inaugural year, the UK Lingerie Awards established itself as the most important and enjoyable date in the industry’s calendar and with our new comprehensive nominations process we are certain that the 2012 event will be even better,” explains Kat Slowe, editor of Lingerie Insight, which hosts the Awards.
“We will ensure all brands and retailers have equal opportunity to impress the judges, and that the judges have all the material they need to make informed decisions,” she added.
The nomination process and criteria will vary slightly from one Award category to the next. For brands, the judges will consider criteria like the design, fit, style, quality and commercial success in the UK of AW11 and SS12 collections. In the retailer categories, there will be an assessment of the key achievements in the twelve months trading up to March 2012.