New maternity lingerie label launches in Britain

A new luxury maternity brand has launched in the UK for new and expectant mums.

Established by new mum and former retail industry finance manager Reena Pandya in 2017, Auralure was born in response to her own difficulties in finding beautiful and practical maternity and nursing lingerie.

Designed and made in Britain, the debut collection consists of luxury bra styles made of silk and lace and lined with breathable bamboo cotton.

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Contemporary lines also include wireless sports cuts made with microfibre mesh.

Auralure Anne Ivory and sik nude lace bra and knicker set

In addition, Auralure has developed matching coordinates and nursing sleepwear.

Commenting on the launch, Pandya said: “Whilst pregnant with my son, I found that the chic lingerie styles that I was used to wearing before getting pregnant were not readily available for the next chapter of my life.

“There was an opportunity for me to create beautiful and functional maternity lingerie that I would actually want to wear and so Auralure was born. I’m passionate about empowering expectant and new mums to feel confident and attractive through my lingerie designs.”

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