High street fashion retailer New Look has selected By Caprice as the first lingerie brand to be launched on its website.
The moves come as New Look looks set to become increasingly involved in the branded market.
The retailer launched a series of clothing and footwear brands, including 18, East, Firetrap, Mischa Barton, Ravel, Rocket Dog and Shelly, on its website, last month
“It will help raise the brand to a whole new level,” By Caprice founder Caprice Bourret told Lingerie Insight, speaking about her brand’s New Look launch.
It has not yet been revealed when the products will go live on the New Look website, but they were delivered to the company warehouse several weeks ago.
By Caprice is currently stocked by the like of Next, Littlewoods, Asos, Very, Figleaves and Debenhams. The brand is looking at entering into the hosiery and sleepwear markets for SS12.