High street fashion retailer New Look has scrapped nearly 400 store management roles following a consultation process.
The consultation, which involved 1,000 members of staff, led to 390 deputy managers and sales managers being made redundant.
430 staff were reportedly retained by the business, while 100 quit due to natural turnover and a further 20 took a deferred redundancy and will be let off in the future.
New Look, which sells a range of lingerie and swimwear, said 250 new roles – at more junior levels – have been created and are being recruited for.
“Following a review launched last year, we completed a consultation process over the summer with affected staff so we could assess the level of management roles in our UK and ROI stores. We carried this out to simplify and improve the management structure across our UK and ROI store estate so that we are better placed to meet the needs of our customers,” a New Look spokesperson said.
“We worked closely with all of the affected staff to inform of the proposed changes and to consult on potential options for continuing their employment with us.”
In its last quarterly financial update, New Look said revenue fell 4.4% to £338.7m in the 13 weeks to June 24, 2017.
It also made a pre-tax loss of £15.2m compared to a pre-tax profit of £5.8m in the same period last year.