New lingerie trade fair to showcase premium brands

A brand new trade show targeting high premium lingerie and sleepwear retailers in the UK will take place in London next month.

The Lingerie Edit showroom will showcase AW14 garments from a brand mix curated by David Finlayson of APM Agency and Poppy Sexton-Wainwright of British nightwear brand Beautiful Bottoms.

Exhibiting brands include Mimi Holliday, Damaris, Madame Supertrash, Lascivious, Belle et Bon Bon, Dirty Pretty Things, Bluebella , Gilda and Pearl , Marlies Dekkers , Beautiful Bottoms , Fifi Chachnil , Holloway Smith Noir , Yummie by Heather Thomson , Honeydew Intimates and ID Sarrieri, with more to be announced.

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Finlayson commented:"This is the first show under the umbrella of The Lingerie Edit showroom and the offer is targeted to mid to high premium lingerie and sleepwear retailers in the UK . It is a group of like-minded entrepreneurial brands , mainly from the UK , with several European and American names launching exclusively in to the UK.”

The show will take place on January 14 to 15 from 10am to 6pm at the Metropolitan Hotel on Old Park Lane.




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