CURVEEXPO has formed an alliance with UBM Advanstar – producer of the MAGIC, Project and ENKVegas shows – to launch a jointly-owned swimwear and lingerie show in Las Vegas.
CURVENV@MAGIC will debut in the Las Vegas Convention Center on August 17-19, and represents the merger and expansion of CURVEXPO’s and MAGIC’s previously separate Las Vegas shows for the swimwear and lingerie markets.
Pierre-Nicolas Hurstel, chief executive officer of Curvexpo USA, said the new show will remain under management of Curvexpo.
"This partnership is a great combination that will allow us to better serve the west coast and international buyers by offering them a comprehensive selection of swimwear and lingerie brands. By developing a deeper, more concentrated pool of buyers, we will increase brand revenues,” he added.
Marie-Laure Bellon-Homps, CEO of Eurovet, owner of CURVEXPO, said: "This strategic partnership is a great step forward; it further supports EUROVET’s mission of serving and uniting the swimwear and lingerie industry in all the strategic markets worldwide."