NEW LAUNCH: Three Graces London

Three Graces London, a new lingerie and nightwear brand directed by Finnish fashion designer Teija Eilola, has launched in the UK.

Eilola, who owns womenswear label TEIJA and is the former head of design at Ted Baker, has teamed up with Three Graces founder Catherine Johnson to create an elegant collection of silk-satin robes, pyjamas and camisoles.

The brand first launched at Salon International de la Lingerie in January and will exhibit at the Lingerie Edit in July.

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Johnson said the concept for Three Graces was born out of the notion that "a significant proportion" of the lingerie we see today seems to be designed for, and purchased "with men in mind".

“We have created a brand that focuses entirely on the wearer; strong, independent women who buy nightwear for themselves and for the pleasure they derive from wearing it,” added Johnson.



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