NEW LAUNCH: Rose Fulbright

Rose Fulbright is a refined lifestyle brand specialising in exclusive hand-painted print designs. Founded by Rose Fulbright-Vickers in 2014, the brand aims to create collections that bridge the gap between homewear and outerwear. 

Here, the designer tells us more about her emerging brand.

Lingerie Insight: How would you describe your current collection?
RF: This season’s Eden collection is a tempting selection of silk satin loungewear for women, featuring hand-painted cyclamen flowers. Inspired by the sinuous elegance of Art Nouveau designs, we have created a new, modern textile design that celebrates the curves and curls of natural flower forms.

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LI: Who are your target customers?
RF: Our customers are professionally successful ladies who are confident in what they like and what suits them. These women want to buy high quality garments that are also timelessly elegant.

LI: What are your price points?
RF: Our prices range from £55 for a pair of satin knickers, to £460 for our full length, fully lined dressing gowns in silk.

LI: What are the next steps for the brand?
RF: This winter, we are excited to be launching our first men’s capsule collection in collaboration with Morgan Motors, which features a hand-painted print of the famous Plus 4 car. From a wider brand perspective, we are excited about stepping into the wider retail market, and have just started showing at trade shows. This January, we will present our AW17 range at The Lingerie Edit in London and Salon International in Paris.

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