NEW LAUNCH: Lilliput & Felix swimwear

A new made-in-Britain swimwear brand has launched in London.

Lilliput & Felix merges classic and contemporary styles to create high-end pieces using materials sourced in Europe and put together in the UK.

Collection One is inspired by British country gardens and features multi-way bikinis and swimsuits in both muted and neon tones.

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The long ribbon detailing and self-tie bows create elegant, feminine lines, whilst geometric shapes and panelling provide structure and solidity.

"I have wanted to design swimwear since I was a child, having always lived by the sea (Japan, Hong Kong, Malaysia, Portugal and the Black Isle in the north of Scotland) and I wanted to design a label that captures the magic and essence of summers and holidays past and the excitement of those to come,” said founder Catriona Ramsay.

“Lilliput & Felix will always be about enjoying life to the full, in all its beauty, and the timelessness of long summer days. I want women to look forward to putting on a L&F costume.”

Lilliput & Felix was launched in December and the label’s website went live last month.

The brand is currently stocked in London lifestyle boutique Baar & Bass, in new clothing shop Mojo & McCoy in Hungerford and on



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