NEW LAUNCH: Elissa Poppy

After graduating with her first class degree in Contour Fashion at De Montfort University, Elissa Grainger was selected to showcase her graduate collection on the Contour Fashion catwalk in June 2015. She has since become inundated with order requests from her 12k+ Instagram fans and has launched her own brand, Elissa Poppy.

Lingerie Insight: How would you describe your debut collection?
Elissa Grainger: My debut collection Primitive takes popular lingerie colours like white, black and beige to appeal to a wide range of people, but pieces in the collection are far from ordinary – they offer a luxurious alternative to classic latex garments, celebrating the fetish history of latex with a feminine aesthetic.

LI: What are your price points?
EG: Knickers range from £105 to £275, bras range from £150 to £300 and dresses start at £350. Elissa Poppy is positioned as a luxury brand; all items are currently handmade to order we also offer a bespoke service.

Story continues below

LI: Do you plan to wholesale?
EG: Elissa Poppy is currently available in a small selection of online boutiques around the world and is currently working on expanding this reach with new wholesale clients.

LI: What are the next steps for your brand?
EG: I am currently working with ASOS on a collection that will be sold on its online platform after winning the ASOS Fashion Discovery Competition last October. This involves mentoring to help nurture and grow the brand. A new collection is also soon to be released online at and features a marble effect that I think will create quite a buzz.