New global sales director at Panache

Panache Lingerie has named Denise Shepherd as its new global sales director, in a move designed to help the brand grow its international territories.

Previously, Shepherd served as the managing director of Escada and the CEO of women’s wear label Betty Barclay.

She commented on her new role: “I am delighted to be joining Panache and the lingerie and swimwear industry. The importance of fabulous, well fitting lingerie that offers sensational support and comfort is essential to the look of any woman’s outfit and how it makes her clothes fit and feel. I am proud to be joining a brand where the values of great fit and quality are at the core of their strategy."

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"I look forward to working alongside the passionate team to further develop the brand’s international presence and am very excited about this next chapter for myself and Panache," she added.

This year, Panache was honoured with the Queen’s Award for Enterprise in the International Trade category. The brand’s lingerie and swimwear is sold in 53 countries by 340 UK stockists and over 900 internationally.

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