New online firm Fusspot Lingerie, providing luxury lingerie for the fuller cup sector, will go live in the Highlands on March 12.
Fusspot Lingerie will be stocking high end lingerie from brands including Beaujais, Fleur of England, Mimi Holliday, Miss Mandalay and Yes Master.
The website, which aims to specialise in British and French labels, will offer cup sizes 30DD to 40GG.
On starting the business, founder Karen Shaw said: “When I gave birth to my son seventeen years ago, I was delighted to find that my voluptuous bust was here to stay. However, I was horrified that pretty, sexy, attractive and appealing underwear for the well endowed lady simply didn’t exist.
“There are, of course, some shops that do cater for the larger lady but the reality is that we want to sell beautiful lingerie that makes curvy women feel confident, attractive and powerful. We want to say goodbye to the days of unattractive bras.”
She added: “A well fitting bra works wonders. People are still squeezing into (and spilling out of!) ill fitting bras. I am trained to fit skilfully by eye rather than solely by measuring tape; this is an effective way of ensuring you get a well fitting bra. This service will be available to local customers. A guide to bra fitting is given on our website but for customers who need additional reassurance we can also be contacted by phone or Skype.”
In addition to a bra fitting service, Fusspot Lingerie will also offer gift wrapping free of charge.