Freya has announced the launch of its new website www.freyalingerie.com, which is home to all the lingerie brand’s latest lingerie collections, product news and social media content.
The site will showcase all of Freya’s range, across the lingerie, swimwear, loungewear and sportswear sectors.
The different sections are clearly categorised across the Freya homepage, allowing users to view current, essential and up and coming products. Fans can search for a specific colour, size and style or can look at recommended products.
The Freya Advice section offers fans a host of video demonstrations and professional bra fitting advice, including the Holy Fit campaign, the Bra Doctor service and guidance about bra styles to suit their shape.
Freya World is a dedicated section for users who want to learn and get more involved with all things Freya. Users can view Freya’s blog Fitting Talk and see what each of the Freya bloggers have been up to. Freya World also gives fans the chance to be the first to know about competitions and giveaways. with a live stream of Freya’s Facebook and Twitter posts.
Freya’s Spotify channel, Freya FM, provides users with on demand music choices, enabling visitors to tune into Freya’s favourite songs, such as Bruno Mars, Rhianna and Katy Perry.
Freya online marketing manager Lara Armstrong said: “We’re so excited to launch Freya’s new website. Freyalingerie.com embodies Freya’s fun personality, great quality and fashionable designs. Whether users are new to the brand, or long standing fans, Freyalingerie.com provides a fantastic user experience where fans can get really involved. We know so many of our fans are savvy shoppers who love to browse through our collections online as well as in-store, so we hope they find the new site fun yet simple to navigate around.”