New Fleur of England site goes live with Instagram shop

Independent lingerie brand Fleur of England has relaunched its ecommerce site with a new look and feel.

The new website is easier to navigate, with a filter system that allows customers to shop according to their style and silhouette.

It also offers a new fitting room page, providing a step-by-step guide on how to measure your bra size and find the perfect fit.

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Other features include a men’s guide, dedicated to helping men purchase the perfect lingerie for their loved one, and an Instagram shop, allowing customers to purchase the same item as their favourite celebrity or blogger.

Fleur of England’s blog has also had an update, with new content waiting to be published, complete with chic imagery to match the brand identity.

Blog content now expands beyond the brand’s opulent collections and delves into lifestyle pieces, fashion, beauty and travel.

Customers can also view exclusive video and lookbook content on the site.



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