Figleaves has transformed its digital landscape with the launch of a new website.
Nine months in the making, the new site, which went live today, offers an improved shopping experience in terms of fastest search, page load speed and personalised content.
Designed in-house in collaboration with software technology company Demandware, the site is now fully responsive so consumers can access the same dynamic content on desktop and mobile devices.
New features designed to personalise the overall experience include wish lists and the option to see recently viewed items.
“Since establishing in 1998, Figleaves has grown into a retail destination that shoppers trust for quality and innovation and Demandware Commerce Cloud will allow us to maintain this position by opening up new possibilities for us to build on our online community,” said Tom Fitzgibbons, head of web and IT at Figleaves.
“We are confident that Demandware will allow us to continue innovating with the consumer shopping experience by developing new initiatives that promote greater integration across various channels and devices.”
Figleaves has over 1.2 million customer visits each month and delivers to over 100 countries from the UK.
As the retailer expands into new territories and markets, the new website set to increase speed-to-market by enabling Figleaves to easily implement like-for-like currencies and languages to exceed customer expectations in new territories.
“Figleaves previously relied on a bespoke solution, which meant that reacting to customer demands or keeping up with competitors was reliant on the knowledge and skills of its internal development team,” said Andrew Gilboy, VP EMEA at Demandware.
“By adopting our cloud-based approach then Figleaves will have access to the latest technology so it can concentrate on delivering a seamless user experience that is consistent across channels and devices. We look forward to working with one of the UK’s leading retailers to share our experience in the apparel space and help drive retail sales.”