Brazilian shapewear brand Plié has reported ‘extraordinary’ demand for the new Base Nude colourway in its Control shapewear range, soft launched three weeks ago.
The Base Nude classic brief style sold out the day after stock arrived from the factory. The official release of the new Nude will be at Plié’s showing at Mode City ( 9,10,11th July 2011 ) on Booth M81.
Plié Europe will be providing free point of sale material to its boutiques and has new images of the Nude Base colour, along with new booklets to give out to consumers.
Base Nude is a lighter natural colour designed to be invisible under clothes. The shade was developed after months of research and development in Sao Paulo, Brazil, where the Plié brand has reportedly seen strong growth with its new styles and colours for 2011.
Plié Europe is based in Shrewsbury, UK, and delivers stock across the entire EU. This year, Plié Europe has also added to its range of shaping garments with the new Strip Brief, a low-styled brief that has a continuous band around the lower waist just under the belly button, and is designed to be worn with low waistband skirts and trousers.
The new brief features a microfiber that incorporates the brand’s own coolcomfort treatment, which claims to draw perspiration away from the skin to keep the wearer cool all day. The product comes in Base Nude and Black. Sizes include Small, Medium and Large.