New brand reinvents the way we shop for swimwear

A new brand is hoping to eliminate the struggles related to shopping for swimwear in store with its Home Try on Experience.

Los Angeles-based Cocodune has launched an online service that allows consumers to order four swimwear pieces and try them on at home for free.

Once they receive their order, shoppers have five days to try them on and find the perfect fit.

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Customers are only charged for what they keep and all returns and deliveries are free.

“Shopping for swimwear in-store is a struggle – inconsistent sizing and quality, mix-and-match disasters, unforgiving return policies, that unflattering light – the list goes on,” the brand says on its website.

“Our mission is to help modern women discover their perfect fit without the hassle – at the right price, all from the comfort of their own home.”

Cocodune also offers a fit assistant service, which helps narrow down customers’ swimsuit options based on style, fit and poolside activity.

The brand offers minimalist one-pieces and bikinis made using recyclable Italian fabrics that are resistant to chlorine and suntan lotion.

Sizes range from 32A-40DD for bikini tops and 4-16 for briefs and swimsuits.

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