A new collection of intimates from Adore Moi by Ultimo will enter Debenhams stores today.
The range includes Garland, a black satin corset and suspender set, and Holly, a cranberry satin balconette bra and matching thong with delicate ivory overlay.
Melanie Sykes was unveiled as the face of Adore Moi, sold exclusively at Debenhams, in August this year.
She follows in the footsteps of Helena Christensen, Jenni Falconer and Kimberley Stewart, who have all modelled for the range.
Speaking about the new collection, Sykes commented: “The new Adore Moi by Ultimo collection is absolutely stunning – super luxurious, yet incredibly affordable, and it fits like a glove. I love getting dressed up in beautiful lingerie, there’s nothing sexier. I always wear matching underwear, but if you want to really vamp it up there’s nothing better than a gorgeous corset and stockings.”
Ultimo founder Michelle Mone said: “Melanie represents everything Adore Moi by Ultimo stands for – grown up, beautiful and confident. The new range is extremely luxurious and sophisticated. Women are going to love it.”