Naturana unveils new website to customers

Naturana has relaunched its website for its network of customers.

The brand said the new design reflects its desire to enhance a woman’s body shape, with a selection of figure-fitting designs and underwear solutions.

Naturana.co.uk features pin-up model October Divine as the new face for the company. Her campaign shots are shown on the homepage, alongside the tagline, ‘supporting curves since 1917’.

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The new site also offers up-to-date information on new products, new innovations, advice and information, fashion trend tips, and a chance to interact with their customers through regular blog posts.

Naturana UK sales manager Tom Kavanagh said: "We are really excited with our new website, which allows us to interact with our customers as never before. The site highlights the unique identity of our company, with its incredible history, wealth of knowledge and experience that we have used to create our innovative product range. It also marks another key milestone as we head towards our hundred year anniversary.’

"The old website was more basic in design and offered much more limited collection of styles. This new site offers a far more comprehensive product range which more accurately represents the Naturana brand. The new site also provides a more seamless shopping experience for our customers to enjoy."

From initial planning to going live took about four months, of testing, designing and developing, working with a leading consultancy, in order to achieve the end result that you see today.

Designed to be clear and easy to navigate, the site can be viewed on all media devices, including mobiles, tablets and laptops.

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