Naturana is expanding its presence on the UK high street with fashion retailer M&Co.
A selection of the lingerie brand’s best-selling styles will now be stocked at seven of the retailer’s stores – Oswestry in Shropshire, Stroud and Tewkesbury in Gloucestershire, Droitwich in Worcestershire, Inverurie in Aberdeen, Kirkintilloch in Dunbarton and East Grinstead in West Sussex.
The brand launched online at mandco.com in February, after a successful three-month trial period that began in November.
Naturana UK sales and marketing director Tom Kavanagh said: “We are very excited to be working alongside M&Co, who are known for their incredible range of affordable quality clothing and have such a high profile presence in high streets across the UK.
“The buying team at M&Co are a pleasure to work with. They have great knowledge of the industry, are very creative and their retail store staff are the most positive and enthusiastic team that I have ever met in 30 years in business.”