British heritage brand Naturana has formed a business partnership with iconic fashion retailer M&Co.
The brand has launched online at mandco.com on a long-term basis, after a successful three-month trial period that began in November.
Best-selling styles available on the site include the non-wired jacquard minimiser bra, the firm control body and the non-wired nursing bra.
Naturana UK sales and marketing director Tom Kavanagh hopes that constant measuring of sell through will lead to store roll out.
“We are confident that this very exciting partnership will continue to develop as they look at adding more of our styles to their collection following positive early sales,” he added.
Established in 1834, M&Co has grown to become one of the largest privately-owned fashion clothing retailers in Britain.
The chain operates over 300 stores and also has an online presence.