Naturana UK has relocated to a new office with a purpose-built showroom, after more than 50 years at its Lichfield premises.
The brand has closed its distribution centre in Lichfield, which opened in 1963, and set up its UK sales, marketing and accounts base in Sutton Coldfield.
All orders will now be distributed directly from its factory in Germaringen, Germany.
The new building houses Naturana’s first-ever showroom, allowing the brand to showcase its entire collection, from core essentials to fashion ranges by Cybele and Eva, to current and potential customers.
“The environment is comfortable for buyers and sales staff alike, and our forward order book will ensure the growth that we expect in accordance with the investment overall that’s gone into the new building will show great results,” said Naturana UK sales and marketing director Tom Kavanagh.
“Lots of buyers like to get out of their own office environment and this new showroom will help that process.”
The opening comes in line with Naturana UK’s five-year strategy to build new professional relationships, increase its visibility in store, improve delivery performance and drive overall growth.
Read an in-depth interview with Tom Kavanagh in the March issue of Lingerie Insight to learn more about changes to the business.