Heritage brand Naturana has launched a new lingerie label to mark its 100th anniversary.
Blue Label has been created for the mid-range market, with prices ranging from £30 to £40.
Naturana said the debut collection is aimed at a fashion-focused customer who appreciates quality craftsmanship and intricate detailing.
The range consists of a lace spacer bra, a classic moulded style available with and without wires, and a lace series in champagne and spring red.
Highlights include Valencia, an all-over lace style available in a three-section cup and a full cup lined with semi-transparent mesh.
Another style, Andalucia, is a padded soft bra designed with matte microfibre and enhanced with a satin-edge trim.
Most styles in the collection will be part of a ‘never out of stock’ range, making an appealing selection for retailers to rely on.