Naturana has commenced a week-long national campaign designed to generate brand awareness.
Starting on Monday and ending on May 22, the heritage lingerie label will be rolling out a range of offers and competitions via social media and advertising.
Through its own National Lingerie Week, Naturana will is providing a 25% discount on its cotton vest top and brief sets.
It is also running a competition in conjunction with the Sun’s Fabulous magazine, offering four readers the chance to win £250 worth of lingerie.
Celebrating its heritage, Naturana will also be posting a series of fun facts relating to its 100-year history.
Commenting on the launch of National Lingerie Week, UK sales and marketing director Tom Kavanagh said: “We are really excited about this new venture, which is intended to become a yearly event designed to create greater awareness of our heritage brand and the incredible diversity of the comprehensive product range that Naturana has to offer.”