Luxury swimwear label Paolita is offering a maxi-dress, worth £279, to the Moda visitor who can come up with the best names for the two flamingos located on the brand’s stand.
The three top names submitted at the show will be put to a public vote. The winner will be decided by whichever names receive the most number of ‘likes’ via social media.
Paolita commercial director Joseph Bachman said: “We are a fun and fresh brand, so we wanted to do something fun and fresh at the show for our visitors.”
To be in with a chance of winning the Sunset maxi-dress, visit Paolita’s Moda stand (4R) and submit your suggestions.
The Birmingham trade show is not the only event at which Paolita has been attracting attention, this week. Yesterday, Paolita made waves in Canary Wharf, London when it opened Fashion TV’s catwalk show, celebrating the closing of the Olympics.
The event, which was attended by 200 guests and several celebrities, saw Paolita’s SS13 collection be showcased to the public for the first time.