US couture lingerie brand Naked Princess made its trade show debut at Curve Las Vegas, this month.
Naked Princess, which launched in January, offers couture lingerie and scent-based body and lip products.
The first Naked Princess couture lingerie collection, Lovely Ever After, was shot by Neil Kirk of Hugo Boss & Swarovski fame, and styled by Vivienne Palmer, former fashion editor of Elle UK.
All collections are hand-crafted in California by a certified couturier, using the ‘finest’ silks, laces & cashmere blends from France and Italy.
Naked Princess chief executive and founder Jordana Woodland said: “I wasn’t interested in creating just another lifestyle brand with great products. There are already a lot of companies that do that. I wanted to create a line of products and a world that TRANSFORMED a woman’s state of being—whether she makes a purchase or not.”
In its first year, two luxury lingerie collections will be introduced, including hand-numbered and signed limited-edition garments.
In January, the brand launched www.nakedprincess.com, an interactive destination website that embraces digital-savvy luxury consumers.
Its lingerie and relevant beauty products will also be exhibited at Curve New York, next week. The brand has plans to enter the UK market in the near future.