Contour fashion student Nabila Omar has designed her way to European lingerie show Salon International de la Lingerie in Paris after impressing a panel of judges from full cup brand Curvy Kate.
Second year Omar was one of 40 students on De Montfort University’s Contour Fashion degree course, who were given eight weeks to design and produce a piece for the Autumn/Winter 2012 collection.
New to the module this year was the marketing element, set to increase the student’s awareness of how their product would fit commercially in the industry.
Omar’s winning design was a ‘vibrant’ leopard print plunge for the Showgirl collection with several colour options, matching briefs and frilled skirt accessory.
She will now working alongside Curvy Kate to develop her collection. Omar will also join the brand’s team members on their trip to Paris to have her design exhibited at International Salon de la Lingerie next year.
Curvy Kate Managing Director, Steve Hudson, said: “We were delighted with the work produced by all the DMU Students. The effort, time and consideration each student contributed to the ‘was phenomenal. Each design and marketing strategy presented was well thought out and the students had clearly researched our target customer, as well as creating a piece which really related to the brand’s philosophies.”
Hudson continued: “Nabila’s final piece was remarkable in all areas including the fit, quality and design. We can see that the piece will fit well into future Curvy Kate collections and we’re looking forward to working along side Nabila on developing the piece for Autumn/Winter 2012.”
DMU’s Contour programme leader Gillian Proctor, said: “So often in the contemporary lingerie market the rising demand for beautiful, well cut and ‘on trend’ styles for larger cup sizes is not catered for. British women have the largest breast size in relation to rib dimensions in Europe and often the market place neglects this demand.
“This has been an ideal opportunity for students to interact with the industry by directing their conceptual design potential towards these growing market areas. There are few design courses that focus on plus size and as a growing and profitable industry we believe more undergraduates should look at the development of this area.”
Second and third place went to Sara Caspi and Bryony Anne Bennett respectively.
Curvy Kate offers everyday glamour in DD to J cup sizes with back sizes from 28” to 44”. The brand launched in July 2009 and is now stocked in over 300 stores worldwide, including Bravissimo, Next, Simply Yours and Fenwick.
For more details or to see the range, visit www.curvykate.com.