MyShapes UK is promising to shave inches off a girl’s the waist, hips, thighs and buttocks with the launch of shapewear infused with slimming bioactive crystals.
The company’s Emana collection of shapewear uses a new fibre developed by Rhodia containing bioactive crystals that absorb the human body’s heat and returns it in the form of far infrared rays (FIR). These rays penetrate into the skin and interact with the body, stimulating blood microcirculation and cellular metabolism, the company claims.
“MyShapes Emana range reduces the signs of cellulite, take centimeters off the waist, hips, thighs and buttocks, gives younger looking skin and offers comfort and wellness,” according to a statement from the brand.
“Independent studies show Emana increases skin elasticity by 8%, reduces the signs of cellulite by 11% and increases the production of collagen by between 6-16%. Emana also reduces muscle fatigue, increases body energy and improves bodyoxygenation,” the statement continues.
Emana comes in a full range of women’s undergarments including pants, vests, boxer, brief and leggings.