Luxury French lingerie designer Myriam Girard is looking to broaden the international appeal for her eponymous brand with a multi-lingual, multi-currency web site that launched today.
Myriam Girard, who runs her business from London, has added her native French language to the site, and now offers prices in pounds, euros and dollars.
The company timed the launch of the web site with the introduction of a brand new lingerie collection, and is promoting the new line with a photo shoot using Swiss-based supermodel and actress, Xenia Tchoumitcheva.
“Xenia is perfect for this new collection,” explained Miriam Girard in a conversation with Lingerie Insight. “She has a fantastic figure and a beautiful European look,” she added.
Myriam describes the new collection as “very feminine, flattering and voluptuous. It is designed for a woman who really values fashion and wants to feel elegant.”
Myriam Girard is currently sold in exclusive boutiques in London, USA and Australia, as well as online, but the brand is hoping that her multi-national web site will catch the eye of buyers in Europe, the Middle East and Russia.
Visit the new web site at www.myriamgirard.com.