Agent Provocateur has revealed French beauty Mylene Jampanoï as the face of its Spring Summer 2012 campaign.
The actress began her career in French television and was cast in her first movie role in 2004.
Since then, she has played alongside Daniel Auteuil, Gerard Depardieu and recently in Clint Eastwood’s‘ Hereafter’.
On Jampanoi’s selection, Agent Provocateur creative director Sarah Shotton said: ‘After several successful campaigns featuring powerful femme fatales in high-octane bold imagery, I decided that I wanted to take a softer approach for Spring Summer 2012.
"I am a huge fan of the soft focused era, the glowing scenes from the gently erotic films such as Emmanuelle and The Story of O and my collection of vintage Playboy Magazine made me want to re-introduce the sensuality and flirtation of the 70’s into our campaigns."
She added: "We chose Mylene Jampanoï for this campaign because she has a feline sensuality that compliments her pin-up figure. She shows that an AP woman can be wholly feminine while still maintaining the allure of a confident woman."