Myleene Klass designs lingerie for Littlewoods

Myleene Klass is set to launch her first line of lingerie for high street retailer Littlewoods.

The new collection, which will be ready for launch later this year, follows the success of her fashion range for the store.

UK women buy one item from Myleene’s Klass-y collection, every 20 minutes, causing the line to exceed its month one sales target by 14 percent.

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The four best-selling pieces in the collection were the £75 bodycon dress, in both black and cobalt blue, the leopard print shirt, at £42, and the mask print vintage dress, also at £75.

Myleene was announced as a new brand ambassador for online department store Littlewoods, last month.

The TV and radio presenter and classical musician is currently working with the Littlewoods team to design the new lingerie range.

She will also launch ten new lines on Littlewoods.com, in the next month, and will appear in the brand’s Autumn and Christmas TV advertising campaigns.

Littlewoods brand director Gary Kibble said: “We knew when we started working with Myleene that she would be a hit with Littlewoods customers but the success of her designs has already far exceeded our expectations.

"Her style, confidence and down-to-earth approach really seem to resonate with Littlewoods shoppers and we can’t wait to see the reaction to her lingerie collection later this year.”

 

 

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