MyaBlueLuxe will undergo a rebranding this season, its founder has announced.
The label will be launched under the name Lindsey Brown – Luxe Resortwear at London trade show, the Lingerie Edit on July 15.
Explaining the reason behind the rebranding, founder Lindsey Brown said: “SS15 would be our fourth collection for MyaBlueLuxe and we decided now is the right time to develop the brand further.
"The brand essence has always been exclusive distinct pieces that people love to wear, adding my name to the collection makes people aware that I actually design them. Every aspect from the initial design concept, the patterns, the fabric, the thickness of the thread and the type of beading is all chosen by me. It’s very exciting and I think it will be positive for both our brands MyaBlueBeach and the new brand," she added.
Keeping the ‘Luxe’ tag in the branding, the new collection will contain the same signature pieces, such as the best-selling Manhattan top, as well as hand-painted pieces and new styles, including floaty maxi kaftans, drop-waisted kaftan tops and silk ponchos.