MyaBlueBeach and sister label MyaBlueLuxe have introduced size 4XL into their respective 2013 collections.
The step was reportedly taken due to consumer demand, with the most popular size enquiry online currently XXL.
The brands’ founder, Lindsey Brown, said: “We are constantly asked to make items in larger sizes – so it’s a natural progression to trial a larger size in our most popular styles across both brands.”
Unlike many labels, which base their dimensions on an average size 10, the brands’ styles are designed to fit both small and larger bra cup sizes.
In a recent look book shoot, Brown used her two models, at 32C and 32F, to demonstrate that different body shapes and sizes can carry off the same styles and look ‘just as fabulous.’
Brown reported ‘great feedback’ from the buyers who saw the new collections at her brands’ stand at the London Swim Show