cancels all SS15 orders

The online retailer has reportedly cancelled all orders for SS15 as it reviews its financial situation.

The retailer announced yesterday that it was “currently pausing to review all strategic options” amid reports that they had cancelled all orders for the next season.

Despite attempts in recent years to reboot the retailer’s offering and balance the books, the premium etailer has struggled against competition and suffered a number of difficulties inrecent months.

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Launched in 2006, the multiple award-winning website aimed to simplify the shopping experience, providing a mix of high-end luxury brands with more accessible price points, taking a wide spectrum of clothes for a strong seasonal edit. 



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