Mummy porn drives lingerie sales for Debenhams

Christmas lingerie sales have come early at Debenhams thanks to a summer boost in gift set sales.

The spike is thought to have been driven by men who imagine their wives as Anastasia in hit mummy porn novel 50 Shades of Grey.

Racy bra and knicker sets in red, black and purple are up 63% at the department store; the sort of sales normally seen only as men rush for last minute Christmas gifts in December, according to Sharon Webb, Debenhams head of lingerie buying.

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Babydoll nighty sales are up 105% over the last month.

Webb says that Debenhams is focusing on providing additional support for men that might be buying lingerie for the first time and don’t know where to start.

“Fortunately our staff are well versed at discreetly coming to the rescue of red-faced Romeos struggling with the huge range of lingerie available in store,” she adds.

“Since the 50 Shades phenomenon, men are purchasing more daring pieces. Traditional knicker sales have been surprisingly low, but we have seen a big increase in sales of babydoll negligees, silky underwear sets, thongs, stockings and suspenders,” she reveals.

 

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