Marks & Spencer have just launched its new Youthful Lift bra which uses an innovative moulding technique to create lift and shape without the use of padding.
Soozie Jenkinson, Head of Lingerie Design at M&S said:“For over a decade, women have relied on T-shirt or push up bras to provide an uplifted silhouette. We know that not all women want padded bras, so we created Youthful Lift™, stylishly designed to deliver a sprightly silhouette without relying on traditional padding”.
The bra incorporates carefully chosen fabrics and a hidden sling support to give uplifting support. It also includes a smoothing back wing to give a flattering shape and appearance under clothes.
Paschal Little, Head of Lingerie Innovation at M&S said: "Technical improvements in innovative bra construction have allowed us to develop non padded, moulded bras that give the same shape and support as a padded bra. We have used these techniques in the development of the Youthful Lift™ bra and also included a hidden sling to deliver additional support and shape enhancement".
The Youth Lift bra is available in sizes 34B-42DD at £19.50 RRP.