M&S celebrates Rosie for Autograph success as stats show brand has sold 11m items

Marks & Spencer is celebrating five successful years of its Rosie for Autograph lingerie brand as figures show the label has shifted 11 million items since its inception.

The retailer said the success of the collection, which launched in collaboration with supermodel Rosie Huntington-Whitley in 2012, has helped maintain its position as the UK’s market leader in lingerie, with a 35% market share in bras.


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Rosie for Autograph launched with a 33-piece lingerie collection and has now expanded to include sleepwear, activewear and swimwear.

To date, 11 million items from the range have been sold, and M&S estimates that one in every 50 women in the UK own a Rosie bra.

The best-selling sizes in the range are 34C and 12.


To celebrate the five-year anniversary of the brand, the AW17 collection sees the reintroduction of the popular pistachio green colourway (pictured top) from the launch collection in 2012.



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