Lingerie brand Ultimo has seen a boost in sales in the festive run up after Michael Bublé’s wife – Argentinian actress Luisana Lopilato – unveiled its 2011 Christmas campaign, last week.
The brand has seen a 25 per cent rise in sales against November 2010, after consumers splurged out on the collection over the weekend.
The new shots show the 24-year-old actress posing on top of a piano in Ultimo’s Black Label collection ‘Forbidden,’ in what founder Michelle Mone has described as the brand’s sexiest campaign to date.
Mone said: “The jaw-dropping campaign images have caused a lot of excitement over the new fashion collection and we have had a surge in sales from the UK, Europe and Canada. We have also had thousands of ‘hint’ e-mails sent through our website from women hoping to receive a set for Christmas as a gift.
“The boudoir-inspired look not only makes women feel sexy and confident but it also has the Ultimo comfort factor which has made it a massive hit.”
The new range includes black lace ‘Forbidden,’ pink satin plunge ‘Glamour Motif’ and elegant ‘Envy’ – available in sizes A-F from www.ultimo.co.uk and Debenhams stores nationwide.