Panache Sport has enlisted mountaineer Bonita Norris to front its SS16 campaign.
Berkshire-born Norris was the youngest woman to climb Mount Everest at the age of 22 from May 2010 until May 2012.
Her accolades also include climbing Mt.Manaslu, Mt. Ama Dablam, Mt. Imja and Mt.Lhotse.
Panache continues to promote inspirational women following the brand’s Modelled by Role Models digital campaign that launched in May this year.
Norris commented on the new role: “I am big fan of Panache Sport and was honoured to be asked to model the SS16 collection. The range not only looks great, is comfortable and fits to provide perfect support.”
Panache head of marketing Jennie Bianco said: “Bonita is a perfect ambassador for the brand, not only is she a strong role model she optimises our values of promoting healthy body image and inspiring women to believe in themselves and their achievements.”