Maternity lingerie specialist Lorna Drew is continuing to expand its network of retailers with the addition of Mothercare and JoJo Maman Bébé.
From next month, Mothercare will introduce Grace, Lorna Drew’s flexiwire nursing bra, to its online customers.
Created in association with midwives and lactation consultants, the flexiwire is designed to mould to the wearer’s body shape.
Lorna Drew’s second wave of designs, including the new Amelia collection, featuring a nursing bra brief and chemise in frosted berry and black, will launch at Mothercare.com in September.
July also sees the launch of Lorna Drew’s best-selling Catherine collection into British mother and baby store JoJo Maman Bébé.
The collection will be available in all of the retailer’s 74 stores throughout the UK.
Inspired by the Duchess of Cambridge, the Catherine bra features Lorna Drew’s patented adjust-to-fit technology, which enables mums to alter the cup size to the level of support needed during the day.
Lorna Drew is also stocked at John Lewis, Harrods, Figleaves, Mio Destino and at several independent stores across the UK.