Luxury swimwear label Moeva London made its official launch at the Pure London show, this week.
The new label was founded by Central St. Martins’ Product Design graduate Burcu Togay, along with partners Damla Zirh and Yagmur Zirh
Moeva London ’s debut collection was showcased in the new Pure Body section of the Olympia event.
Togay told Lingerie Insight: “At the beginning it was something I was doing in my leisure time, but I had good feedback so I decided to start my own business.”
The range, which features Italian fabrics and gold plated accessories, encompasses bikinis , one pieces and cover ups.
Retail prices range from £80 for a classic bikini through to £240 for a slashed, white one piece with gold plated front detail.
The brand is launching simultaneously in Central Europe, Russia and the Middle East.