The UK’s largest lingerie manufacturer Wacoal Eveden has teamed up with Model Kind to release a special 2014 calendar which aims to raise awareness around cervical cancer.
Featuring some of the lingerie industry’s most recognized models, including Model Kind founders Hannah Shetler, Iskra Lawrence and Charlotte Quita Jones, the calendar is dedicated to a close friend of the organisers’ who lost her battle to cervical cancer at the age of 29.
Model Kind hopes to remind women that cervical cancer can affect any woman at any age.
The calendar is un-airbrushed and un-retouched in a bid to promote a positive body image and showcases a number of Wacoal Eveden’s collections from Freya, Elomi, Huit and Fantasie.
Shetler commented on the launch: “We’re so thrilled with the calendar, it features all body shapes and all sizes and we thought it was only right to do something that was natural, un-retouched and un-tampered with."
"Each month really reflects each model’s personality and we’re so proud to have done something for a topic very close to all our hearts. Wacoal Eveden are the number one lingerie group, so we are ecstatic to have them support us on this worthwhile cause," she added.
"Wacoal Eveden head of marketing Ann-Marie Manley said: “It’s great to see the ModelKind team worked so hard to create something relevant that they are so passionate about. It’s a great cause and we hope the calendar helps to raise as much awareness about cervical cancer as possible."
Money raised from the calendar, shot by photographer Tom Wren, will go towards cervical cancer research through Cancer Research UK.