As Moda Lingerie and Swimwear prepares to opens its doors at Birmingham NEC this weekend, Lingerie Insight rounds up what the event has lined up for hundreds of buyers planning to attend.
Italian brand Ambra will join the line-up in Moda Boutique, as the area gets set to return with a new look and layout this season. The area will welcome back brands who cut their teeth in the space for premium, hand-made and niche product including Tutti Rouge, Kiku and Charlotte & Co.
International household name Triumph has announced its return to the Moda Lingerie and swimwear show, joining a roster of the intimate apparel industry’s biggest names, including Wacoal Europe, Panache, Charnos, Maison Lejaby and Gossard. Caroline Van der Woude, head of sales for Triumph in the UK & Ireland said: “Triumph is proud to participate in the Moda show as an exhibitor. It provides an excellent forum for us to highlight our innovation and key concepts to the intimate apparel industry, as well as telling the rich story of our heritage”. Show organisers have said that Triumph coming on board has been in response to “a great demand from our visitors”.
When: Tuesday, February 17
For the first time in its history, Moda will introduce a lingerie-specific panel show to its programme. Key industry figures, bloggers and the press will be invited to the catwalk to discuss some of the key social issues that are set to affect lingerie and swimwear retailers, including the expectant rise in erotic lingerie sales following the release of the Fifty Shades of Grey film on the same weekend as the show. The panel will also discuss how e-commerce and digital media can support and or challenge the high street lingerie specialist.
International brands to look out for
This season’s show will also welcome a strong contingent of new brands from across the globe, including:
• Ysabel Mora, Spain (Tights and stay-ups)
• Cache Coeur, France (Maternity wear)
• Avet Set, Spain (Men’s and women’s underwear)
• Ghiro, Italy (Thermalwear)
• Clara Rossi, Italy (Nightwear)
• Dreamgirl, US (Lingerie and nightwear)
Catwalk shows and seminars
Moda’s daily catwalk shows will once again present the latest trends, whilst the seminar programme receives a further boost this season with the introduction of the BE2B Hub, which will offer all visitors a one-stop-shop for all their business needs. This season’s seminar programme includes a series of talks from the Fashion Association of Britain, which will disseminate practical, applicable advice from their members, preferred providers and business coaches. The FAB team will also offer one-to-one retail clinics from its stand in the BE2B Hub. Also during the show, Mulberry and Clarks operational manager Jim Jordan will give coaching and funding advice, and regular show speakers including Jonny Ross, Dennis Reid, Tony Scott and Martin O’Toole will provide insight into social media, stock management and marketing.
Students from De Montfort University’s Contour Fashion course will present their final projects at the show in a special installation by the Hall 17 catwalk. They will be on hand to speak about their designs and the use of new materials and manufacturing methods in their work. Graduates who have previously exhibited at the show have gone on to work as designers at Panache, LF Intimates, Boux Avenue, H&M Sweden, George, Haddow and Asos. Course leader, Gillian Proctor, commented: “For the Contour Fashion Course at De Montfort University, [Moda] is the nurturing arena to showcase the rising British talent in this country who will in time dominate this industry globally. Our last installation at the show caused a sensation and we are planning more of the same this February.”
Moda Lingerie & Swimwear’s headline sponsor INVISTA, owner of the LYCRA fibre brand will once again be on-hand at Moda, demonstrating the benefits and latest fibre innovations across lingerie, swimwear and legwear on its very own lounge at the heart of the event.