Moda reports increase in attendance at 2011 show

Moda has announced an increase in attendance at the Birmingham trade show, which took place at the NEC from February 20 to 22.

It claimed that brands across the halls reported healthy orders for autumn/winter 11, with some brands achieving ‘record shows’.

According to a spokesman for the event, buyers were in search of new names for autumn/winter 11, with ‘both new and established exhibitors commenting on the number of new accounts opened’ at the venue.

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Moda Lingerie & Swimwear welcomed a series of new exhibitors, including a number of ‘premium and design-led labels’ showing in the event’s Collections area.

UK agent for premium lingerie labels Marlies Dekkers and Chantal Thomass David Finlayson said: “Moda Lingerie & Swimwear provided a great central meeting point for our customers, and we opened new accounts with retailers we’ve been marketing to for some time.

“Buyers were on the lookout for new and interesting product this season, and there was no resistance to price as long as the product was right.”

Silhouette head of sales of marketing was also very satisfied with the event, so much so, in fact, that the brand chose to re-book Moda A/W 2011 on the first day of the S/S show.

However, not everyone was quite as pleased, with several exhibitors complaining to loud music and a dearth of plus size models on the catwalk.

While many were positively surprised with the number of visitors on the first day (Sunday), others reported the Monday as being quiet.

One exhibitor, who wished to remain anonymous, said: “I am hoping today is going to get better than it has been so far. Sunday was better than expected. Maybe it is bigger at the back – it is quiet.”

Read more exclusive exhibitor feedback and news in the March issue of Lingerie Insight.

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